IAM Road Smart - Steering Futures

We partnered with IAM RoadSmart to produce a series of engaging videos for their Steering Futures campaign. The project aimed to highlight the experiences of young drivers who had completed the Advanced Driver Course and showcase how the course positively impacted their confidence, skills, and safety on the road.

The videos featured authentic interviews with young drivers, sharing personal insights into how the course improved their driving habits and empowered them to navigate the roads more responsibly. To bring their stories to life, we filmed dynamic sequences of the participants behind the wheel, combining on-road action shots with candid moments to create a relatable and inspiring narrative.

Each video was tailored to resonate with a younger audience, emphasizing the importance of advanced driving skills in fostering safer roads for everyone. The campaign was widely shared across digital platforms, helping IAM RoadSmart connect with a new generation of drivers and inspire them to invest in their driving future.