Wheels For All

We collaborated with the national charity Wheels For All to create an impactful video promoting their mission to make cycling accessible to everyone, regardless of age or ability. This project aimed to raise awareness of the charity’s inclusive cycling programs, which provide specially adapted bikes and supportive environments to empower individuals across the UK.

The promo was filmed across multiple Wheels For All hubs, showcasing real participants enjoying the freedom and joy of cycling. By highlighting heartwarming stories of inclusion and independence, the video captured the transformative impact of the charity’s work. From close-up shots of adapted bikes in action to sweeping footage of group rides, the advert celebrated the community spirit that defines Wheels For All.

The final promo was shared on social media, inspiring viewers to support the charity’s initiatives and get involved. It successfully conveyed the message that cycling truly is for everyone.