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  • Writer's pictureRyan

5 Digital Tools Every Small Business Needs

Now more than ever, digital tools are essential if you want your business to succeed.

From helping to keep you organised, managing your finances, and even storing all your customer data—there are a variety of uses they provide to entrepreneurs. Below are five basic digital tools that you should be using on a daily basis for your small business to run smoothly and efficiently.

A Professional Website

Websites work. No matter what your business or profession, a website can generate business, promote goodwill among customers and prospects, and deliver strong marketing messages - whether your business is small, large or in-between, well-established or brand-new.

Normally, the cost of building and maintaining a website using a professional developer can be very expensive. However, by using you can cost-effectively and quickly create you a stunning website that will have you getting more customers in no time.

Video Communication App

Now that most of us are working from home, Video Communication Apps provide an easy and engaging way to stay in contact with your staff or your clients.

Our favourite video chat app — and one that is particularly popular now — is Zoom Meeting, which can be used on desktop and mobile alike. Zoom comes in free and paid tiers — the free option supports calls of up to 100 participants, though sessions with three or more individuals on the line are limited to 40 minutes.


Even the smallest business has valuable information about its customers, suppliers, leads and many other vital bits of business knowledge, but these tend to be scattered around databases, spreadsheets and even scraps of paper.

A CRM (Customer Relationship Management) system pulls all of this together, enabling you to track the organisations that you deal with, manage your contacts, log information and market to them more effectively.

Social Management Platform

When it comes to business, social media can be complicated but can be very beneficial if used successfully. And, it is incredibly important to maintain an online presence that will grow your customer base.

However, this isn’t as easy to do on your own, which is why social media management platforms are being used to schedule these posts for you. You can write them out in advance, attach a photo of your most recent product, and have it posted a few days, weeks, or months later, depending on your needs. Save yourself the time and energy and invest in these types of tools to manage your social media platforms for you.

Accounting Software

It’s difficult to manage all your finances on your own, which is why accounting software should be used to your advantage. It helps you keep track of your expenses, the profit you’ve made, and any sort of error that might otherwise go unnoticed.

There are a plethora of subscription-based tools that can act as your own personal accountant when business begins picking up and managing costs becomes a bit trickier.

Need Digital Support?

If you implemented only a few of these things you would immediately see a lift, but without research, maintenance, and competent support you may never see a return. Part of maintenance involves hiring a well-informed support person to manage your digital marketing tools and strategy. Velo Digital can help you shape a plan to move your business forward by identifying which types of tools and platforms will work for you.


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