5 Facebook Ads Tips To Get The Most From Your Budget
If you want your Paid Social campaign to be successful, you need to bring more to the table than just great content.
Facebook marketing is just as much about distribution as it is about the content. Especially as organic reach for Facebook is continuing to decline. So, a lot of advertisers are asking the question, how do you get your Facebook content to more people? The right people?
More and more businesses are using Facebook ads as a means of boosting the performance of their content. Here are some tips to make sure you get the best out of your budget.
1. Think about who you’re targeting
With Facebook Advertising, it's not about reaching the most people as it is reaching the right people.
You need to reach people who are open to discovering your content, curious about your business and receptive to your message. And that’s probably fewer people than you think. One of the best places to look to learn more about your audience is Facebook’s Audience Insights. Audience Insights gives you the opportunity to learn more about a specific audience and enables you to make better informed decisions.
2. Tell a great story
Stories, whether in-person, in writing, or social media play an important role is building a connection with others.
When planning your Facebook campaign, stories are essential when trying to capture the interest of your target audience. Think about how you can create a narrative, telling stories within your ads to build a stronger connection with your target audience.
3. Monitor Performance & Make Adjustments
Social media has changed the landscape of advertising. If you think back to 10 years ago, if an ad ran on TV, radio or online, there was no straight forward way of tracking how it was being received. Certainly not in real time.
Now however, social media channels allow you to monitor the performance of your ads from the moment of setting it live and make changes to improve the performance, for example:
If you’re getting fewer clicks than expected, you might want to optimise your call-to-action.
If you’re not getting the engagement you wanted, you could create a new ad set with better creative content.
If your reach is low, try updating the targeting parameters.
4. Track the right metrics for your business
Before you start thinking about launching any Facebook Ads campaign, We would encourage you to think clearly about how you will measure the performance of your ads. For example, are you looking for brand awareness, increase leads or purely trying to push Ecommerce sales?
Having a clear measurement of success in mind before you kick off any advertising campaign will help you to understand the performance of your ads and make any needed adjustments to ensure you’re delivering maximum value for your business.
5. Think long-term
The important thing with Paid Social is to have a long-term strategy behind your actions.
It's all well and good creating a campaign targeting engagement, but how will you turn this initial engagement into something more tangible for your business?
Think about how each piece of Paid Social could act as a starting point to get new prospects into your funnel.
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