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  • Writer's pictureRyan

5 Reasons Why Your Business Needs a Brand Video

Video is big - it's everywhere!

The medium has been touted as the number one marketing tool, the best way to communicate and when the Vice President of Facebook says the channel will probably be all video in the next five years, it’s probably time to listen up.

But so many businesses aren’t utilising this massively powerful tool. It doesn’t matter the size of your company; you will benefit from adding video to your marketing arsenal and here's why;

Videos help to build trust

Nothing helps your potential customers identify and relate to your business more than a solid brand video. A video puts a face to a name and allows an audience to see the genuine nature of your business and offering. People like buying from people. If they have confidence in you that hugely increases their likelihood to buy from you.

Video gives you a chance to tell your brand’s story

What other medium allows you to pack so much within a short space of time? Using all the tools available with video, you can convey your brand’s history, add images, music, appear with other people and enjoy a far more flexible and entertaining way of communication.

Anyone can 'do' video

Video can be pretty much done by anyone. There are instances where a high-level production video is required, but often you and your smartphone are all that’s needed. When it comes to communicating a message, low production values do not hamper the success of a video.

Easy engagement

Video appeals to some of the most impatient of audiences. Rather than read through extensive copy, or scour online catalogs, video takes virtually no effort on the part of the viewer. And the call to action is so easy to action. A click is all that is needed for it to be shared to audiences all over the world, or for the viewer to visit the website or check out your Facebook page.

Video reaches a bigger audience

Social media is the perfect place for your video to be liked and shared. If it’s effective in its messaging, a quality video can be seen by a considerable number of potential customers.

What are you waiting for?

Not only does a solid brand video act as a means to distil your message, it is also a statement to all those potential customers out there about how you’re aligned with them and that you have the product they’ve been searching for.


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