As a fellow small business owner, you understand the importance of prioritising. How you manage your priorities can have a massive impact on the success of your business and determines whether you fail, just stay afloat, or grow and prosper.
You’ve learned how to make every penny count. That’s why I believe content marketing should be your next investment. It’s the solid foundation on which all your other marketing efforts can thrive, and the best way to get the most out of your budget.
But, what is Content Marketing?
Now, I'm not just talking about adding a blog to your website and hoping someone reads it. Content Marketing is a comprehensive inbound marketing strategy.
Content marketing is a long-term, sustainable strategy that pays you back over time. It involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
How Content Marketing Helps Small Businesses
1. Gives You a Greater ROI from your Marketing Budget
Content Marketing generates THREE TIMES as many leads for every pound you spend compared to other methods, such as Digital Ads. Though I believe Ads still have a place in your strategy, without Content Marketing forming a solid foundation, your Ad spend will increase drastically.
2. Higher Conversion Rates
Businesses that invest in Content Marketing are 5x more likely to convert leads into paying customers.
3. It will cost you less to get customers
In traditional marketing, costs generally go up and up year after year. It gets more expensive to get those key spots and earn ad clicks.
Why content marketing is so different is that after the initial set up investment, it costs less to maintain it. Therefore, you’re looking at a long sustainable future for your small business.
4. Brand Awareness
Content marketing is the most cost-effective way to get seen, get noticed and become a brand that people know. Simple.
5. Increase Brand Loyalty
57% of people will view at least 1 piece of content per month from a brand they have connected to. This keeps you top of mind with that customer and keeps them coming back for more.
6. Increased Visibility in Searches
Content is great for your SEO.
According to Hubspot, brands that have a blog have 434% more pages indexed by search engines. This means 434% more opportunity to rank on page one. This is 434% more chances for people to see you in the organic search results.
Why Content Marketing Should Be Your Next Investment
There are many reasons why content marketing should be your next investment. It’s a firm foundation on which all other marketing efforts thrive. It builds a stronger brand connection. As it gains momentum, it slashes acquisition costs while retaining loyal customers.
It’s the smart way to market your small business.
Learn more about how a Digital Marketing Consultant can help you with small business content marketing strategies that grow your business. Get in touch with me today!