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  • Writer's pictureRyan

The Growth Of Video Marketing And Why Your Business Needs It

Video has fast become a dominating tool used in Content Marketing. From Facebook live to YouTube video blogs, you could be using video to connect with your audience in a visual and engaging way.

This presents an opportunity for businesses to inspire, evoke emotion in and appeal to the needs of their audiences in a real and authentic way. Here’s what you need to know about the growth of video marketing and why your business needs it.

Video can bring your brand to life

Video does what text doesn't. It creates an immediate, real and authentic route of interaction and connectivity with audience members, who can often provide reactions and comments in real time.

Videos that use the art of storytelling do wonders when it comes to marketing a business. From the voice to personality, viewers can put a face to the services or products; thereby engage more with the message.

Videos can help build trust

Trust is the foundation of conversions and sales. But building trust should be a goal on its own. The whole concept of content marketing is based on trust and creating long-term relationships. Stop selling and let the people come to you by providing them interesting and useful information.

Some consumers are still sceptical about buying products and services online because they fear fraud and cheating. But effective video marketing can present your products in a conversational form, that can create a sense of individual approach.

Videos are easy to digest

A video is a great tool for learning as it is super easy to consume. In today’s life, we are often too busy to have time to read long product descriptions or dig deep into services. The modern customer wants to see the product in action.

Social Platforms Love Videos

The social opportunities for video are growing every day, from posting on Facebook, Instagram, Twitter, and Linkedin, to creating live videos, stories, and virtual reality. This flexibility allows you to pinpoint the exact content and distribution method that reaches your audience best.

Incorporating video into your social posts drives higher engagement and interactions. In addition to Facebook, Instagram and Twitter videos also automatically play in your newsfeed, making videos more eye-catching.


Basically, if you’re not using video, you should be. It is one of the most effective ways to reach audiences in this digital era, especially on mobile and social platforms. In the end, it makes the most impact on your viewers, and that will only help your bottom line.


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