The digital era has changed the way we do business, and it’s important for you to keep up with the demands of your prospects by building a well-oiled lead generation machine.
Lead generation is broken down into sets of marketing activities that correspond with stages of the buyers journey;
Stage 1 - Generating traffic
Stage 2 - Converting visitors into leads
Stage 3 - Converting those leads into customers.
Yet, lead generation remains a real challenge for most, so, below are some tips that will help you build a well-oiled digital marketing, lead generation machine.
Use Content Marketing to Establish Thought Leadership
Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate.
Garner leads by becoming a subject matter expert on topics or pain points that your product or service solves. Regularly post blogs, news, and tips regarding your industry. Don’t forget to promote the content you create using online marketing methods such as SEO, social, and email. Great content won’t make a difference if people can’t find it.
Leverage Paid Social
Paid Social is a powerful channel for lead generation. Though, to be successful at acquiring leads via social media, you must invest time and effort in building an engaged audience so you can convert those individuals into leads.
One of our favourites for lead generation is Facebook Lead Ads. This ad format allows contacts to submit their information without ever leaving Facebook. Lead Ads are also perfect for remarketing campaigns as you can use this opportunity to provide an incentive to send them back to your sales funnel.
Facebook provides a much better user experience and hopefully driving more leads for your business, by lowering acquisition cost and removing the friction,
Optimise Your Website for Local SEO
Organic search is arguably one of the most valuable long-term lead generation strategies.
Local consumers are increasingly searching for businesses in their local area. The research shows that 80% of the things we buy are within a 15-mile radius of our homes, so it comes as no surprise that four out of five people use search engines to find out information about their local businesses like opening hours, address, reviews and more.
Businesses with detailed and consistent online business listings are twice as likely to be considered reputable by consumers and if most of your business is within your local area, we can help you elevate your brand across the Google services to best serve your digital marketing strategy goals.
Though we’ve only named a handful of digital lead generation strategies, whichever you choose to experiment with next, be sure you keep testing!
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